Palawan’s Lionheart Farms proudly announced that its innovative coconut flower sap (fresh tuba) drink, The Power of SLOW, has been named Katha Awards for Food Best Beverage of 2024.
Held during the IFEX Philippines Media Salu-salo on April 26, 2024 at the PICC, the Katha Awards for Food recognizes excellence in Philippine food and beverage products, celebrating innovation, creativity, and exceptional flavor profiles.
The Power of SLOW impressed the Katha Awards for Food judges with its unique proposition. Crafted from 100% organic, pure coconut flower sap, this sustainable and refreshing beverage offers a natural alternative to sugary drinks. It provides sustained energy, essential electrolytes, and vital nutrients, all without the jitters or crash.
“Winning the Katha Award is a tremendous honor and we are, of course, very proud,” says Christian Eyde Moeller, president and CEO of Lionheart Farms. “We are really working for the next generation of farmers. Without the next generation of farmers, I fear for what the future will look like. And we hope that this product can be a symbol to inspire that farming can also be a little bit sexy. And we hope to excite consumers around the world.”
The Power of Slow by CÓCOES is a Palawan-made all-natural beverage crafted from coconut flower sap, a natural ingredient obtained from the flowers of the coconut palm. The beverage offers a refreshing and unique taste experience while supporting local farmers and promoting eco-friendly practices.
This “fresh tuba in a can” is part of the growing trend towards natural and sustainable options in the beverage industry, with the plant-based beverage market projected to reach USD 73.19 billion by 2032, growing at a CAGR of 10.12% from 2023 to 2032.
Meanwhile, the Katha Awards for Food 2024 is a prestigious recognition for newly developed Philippine food products and food applications that meet five major criteria: product quality and taste, branding management and packaging, function and application, marketability, and sustainability.
Moreover, the Katha Awards for Food 2024 is part of the 17th IFEX Philippines, the country’s biggest international trade exhibition that gathers food and beverage experts and enthusiasts globally, offering diverse products, cooking demonstrations, and networking.
The Power of SLOW is set to be launched in the Philippine market soon at select retailers nationwide and in the CÓCOES e-commerce site.
Follow The Power of SLOW on facebook: www.facebook.com/drinkthepowerofslow and instagram: www.instagram.com/drinkpowerofslow/.
